Salara is an internal-facing AI powered sales training platform. The unique methodology behind the software is based on solid research and is backed by experts in the fields of business and psychology.

Building rapport is a learned skill for most people. Salara teaches sales associates how to build rapport with their individual clients in a natural and easy way. The framework is programmed to identify the wonderful yet complex differences among people. Step by step, Salara guides users on how to respond to people at the moment they need it the most.

Client privacy is important. Content, features and client names has been altered and/or excluded to protect confidentiality.

My role as the UX designer on this project was to help design for the user's experience and create the UI.

In order to meet the business goal, boosting profits through better seller performance, we had to understand the hardest parts of a sales associate's job. We had to discover their pain points. We created Journey maps to better empathize with our users and reveal potential opportunities.

Salara not only contained content, it also housed data that was collected by the AI functionality.

Salara had a lot of content built in. First of all, there was the methodology behind it. The methodology included concrete tactics on building rapport. It also outlined a large number of personality styles. The role of the AI was to identify the styles of the clients and sales associates and make appropriate recommendations based on the methodology.

We determined that a dashboard layout was the best option. Content was then grouped by user task. Each task was a separate page on the dashboard. I drew wireframe containers for the content and we iterated on them.

While the wireframes were coming together, I did a visual comparative analysis of similar dashboard applications and reviewed it with the team to get feedback. Then, taking a systems based approach, I created the color palette, typographical styles, icons and illustrations. The components were next. After that, I created the page layouts and went though some more iterations. The final step was the prototype.

In conclusion, Salara was the first AI driven software I had ever worked on. I enjoyed the challenge of figuring out how to integrate the insights from the AI into the UI in a manner that would be meaningful to the user. I also learned that AI does not have to be invasive and can be beneficial to people when used ethically. This project was very fascinating and I feel grateful to have been a part of it.